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DESIGN ESSENTIALS

By McBride Research Labs

ABOUT

Cornell McBride, Sr., a pioneer in the black hair care industry, was born on August 14, 1943 in Savannah, Georgia. He is founder, president and CEO of McBride Research Laboratories, Inc. (MRL), which manufactures and distributes hair care products under the brand name Design Essentials.

McBride was raised in the poor community surrounding a sugar refinery in Savannah where his father worked. After graduating from high school in 1961, he migrated north and worked briefly for a pharmaceutical company. McBride married his high school sweetheart and joined the U.S. Air Force in 1962 and served until 1967.  He attended Fort Valley University for three years then transferred to Mercer University in Macon where he earned a B.S. degree from the School of Pharmacy in 1973.

While at Mercer, he and his fellow classmate Therman McKenzie established M&M Products Company, developing a formula that eventually became Sta-Sof-Fro, the first product to actually soften natural black hair. By the mid-1980s, M&M Products had four national brands: Sta-Sof-Fro, Sof-N-Free, Moxie and Curly Perm. The company’s annual revenues exceeded $40 million making it one of the top Black hair care companies in the world. In 1989, after a series of business troubles, McBride and his partner sold M&M Products to Johnson Products.

McBride bounced back from financial decline in 1990 when he established McBride Research Laboratories, headquartered in Decatur, Georgia. McBride has used his talents as a registered pharmacist to develop lines of innovative products called Wave by Design and Design Essentials. McBride Research Labs is managed by his son, Cornell McBride Junior.

Cornell McBride has documented his entrepreneurial story in the book: A Cut Above.

BRAND COLLECTIONS

Design Essentials understands that hair is texture and offers several collections tailored to the different needs of all hair textures and hair types.

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