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About Us


Niche Hair Care was started by a young African trio who identified gaps in the hair and beauty sector and have brought their multispectral experience together to build something that we trust will be a game changer in shifting the narrative of hair and beauty in Africa by:

> making quality products accessible

> empowering professionals and consumers with knowledge and knowledge resources


The T444z Products collection includes:

  • T444Z hairfood (150g)
  • T444Z Shampoo (236ml)
  • T444z Conditioner (236ml)
  • T444z moisturiser (200g)

T444Z hairfood is designed to improve scalp health and promote hair growth.  The formulation is suited to curly and coily hair textures and can be used as an effective treatment by women, men and children (We recommend use on children from the age of 2 years)

T444Z hair food is well known for: 

  • Hairline restoration
  • Growth of healthy hair

The Design Essentials hair care system was launched in 1990. The founder, Cornell McBride Snr, envisioned a distribution network that combined direct distribution of premium, quality hair care solutions with the education and knowledge required with to effectively use the products in the salon and at home. This inspired the collections which now includes the Therapeutics Rx, Wave by Design, Design Essentials Professional, Design Essentials for Naturals and Design Essentials Platinum. Design Essentials products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability.

Tropic Isle began in 1992 with a suitcase, a gallon of Jamaican Black Castor Oil, a hand cart, and a dream to celebrate Jamaican traditions & remedies. Later it would become Tropic Isle Living. It was then that Michael Anthony Hines would coin the name that is now recognized as “Jamaican Black Castor Oil”. Following Michael’s passing in 2016, Lois Hines was given the option to sell Tropic Isle Living or to become the fearless leader that it greatly needed. Lois chose the latter.

The Tropic Isle collection combines natural time tested oils and products curated using traditional methods of oil extraction to ensure maximum benefaction to the user.

Niche Hair Care has a wide range of accessories available for order. The perfect compliments to your styling and maintenance regime. Shop hair clips, rollers, bobby bins, satin sleepwear and so much more.



We would not be here today without our clients support. From the individual who needs guidance and help with maintaining their hair to the large retailers who carry our lines. Our hope is to be a resource to our clients that goes beyond the just business and the monetary.


Our journey has put us in the audience of amazing entrepreneurs and business people who are developing or have developed exciting and effective products that we think the world should know about. As we continue on our journey our hope is to continue to add to our brand portfolio and improve our client experience by bringing them a wider product portfolio to shop from.


We value the importance of providing education in order to drive change, not only for our consumers in their shopping experience, but for thousands of salon professionals who service the hairdressing sector. As such we are always excited to partner with educational efforts and events targeted to our industry sector.

Want to know about our business opportunities?

We have options for salons. retail stores, affiliates and sales agents.